How we evaluate our work
Performance evaluation is critical for us to demonstrate our delivery of world-class services and solutions in partnership with the red meat industry and government.
On top of measuring our performance on an annual basis through key performance indicators in our annual operating plan, we added another level of evaluation to our work.
To ensure our programs and activities are delivering value to our stakeholders we invested in the development of an independent evaluation framework this year. The framework, developed by the Centre for International Economics, enables an objective assessment of program outcomes against our strategic imperatives – to build demand, increase market access, develop competitive advantage and build industry capability. The framework also reports on alignment of our programs with the Australian Government’s Rural Research and Development Priorities.
Independent evaluation of programs across our portfolio of work began this year with a focus on food safety, eating quality and market access.
| MLA program | Promise | Progress | Performance |
|---|---|---|---|
| Eating quality for beef and sheepmeat | Higher demand and competitive advantage. | Program outputs have been widely adopted by the Australian industry. | A $223 million investment is expected to return a net industry benefit of $1.1 billion discounted over 30 years: a benefit-cost ratio of 5:1 based on net present value. |
| Food safety: Predictive microbiology | Safer products, lower compliance costs, competitive advantage, improved market access. | Program outputs have been widely adopted by the Australian export processors and industry regulatory bodies. | A $4 million investment is expected to return an industry value-added benefit of $44.4 million over 30 years: a benefit-cost ratio of 11:1 based on net present value. |
| Market access | Defend existing market access rights and remove barriers to export of Australian red meat and livestock. Complete trade liberalisation would increase the value of the Australian red meat trade by an estimated $5.5 billion over the next 15 years. | Exports account for about 60% of total sheepmeat production and almost 70% of total beef production – a steady increase of 20% for sheepmeat and 10% for beef since 1990. | The $50.5 million invested by MLA will result in a net benefit of $366 million accruing over 23 years from 1998: a benefit-cost ratio of 8:1 in net present value terms and an internal return rate of 39%. |
Source: CIE Reports

