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Highlights 2006-07
GROW DEMAND
The launch of our ‘Kids love beef’ campaign has improved mothers’ attitudes
to beef consumption and increased beef sales.
Our Father’s Day promotion in Japan encouraged Japanese families to serve
up 21% more Aussie Beef and increased Australia’s market share to 74%
during the promotion.
Our ‘Vote Lamb’ campaign with Sam Kekovich for Australia Day helped drive
up lamb servings by 15%.
Industry collaborative agreements for the promotion of Australian bred,
locally fed Indonesian beef brands gained 100% spike in sales.
MARKET ACCESS
We worked with industry and governments to improve health protocols in
Libya, paving the way for the resumption of Australia’s livestock trade.
The beef import tariff snapback in Japan was averted preventing an
increase of the tariff to 50%.
Cow catcher II – a simulation exercise to independently audit NLIS against
the National Traceability Performance Standards demonstrated the system
performs
extremely well.
DEVELOP COMPETITIVENESS AND SUSTAINABILITY
A new technology that de-hairs lamb ears so that they can be sold as
pet treats was successfully piloted.
Remote monitoring systems are reducing labour requirements on
pastoral properties.
An X-ray visioning system is being integrated into an automated cutting
and processing system at CRF Colac through our R&d partnership
program to improve yields and reduce costs.
INCREASE INDUSTRY CAPACITY
There are over 112,000 fully accredited producers in Livestock
Production Assurance.
The Best practice castration, branding and dehorning guide was
published with input from RSPCA, the Australian Government and industry
– 1,900
copies distributed in first week of release.
Our Red Meat Industry Professional
development program to enhance
innovation culture and capability attracted 29 undergraduates and 18
graduates this year.
Ensuring we are a highly administratively efficient company, we
implemented SAP – our new information technology system.
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The launch of our 'Kids love beef' campaign has
improved mothers' attitudes to beef consumption and increased
beef sales.
Cow catcher II - a simulation exercise to independently audit NLIS against the
National Traceability Performance
A new technology that de-hairs lamb ears so that they can be sold as pet treats
