What we do
Grow demand
We promote the quality, safety and nutritional value of Australian red meat both domestically and internationally.
Increase market access
We work with industry and government to protect and increase our access to markets, providing the market intelligence and analysis that supports Australia’s position in trade negotiations.
Develop competitiveness and sustainability
We conduct R&D throughout the red meat supply chain to develop a competitive advantage for the industry.
Increase industry capacity
Working with industry we deliver programs to extend the results of our work to industry, creating opportunities for a profitable and sustainable red meat industry.
Where we're located
Our staff is based strategically to leverage the best possible access to both stakeholders and markets.
